The Color of Creativity : The Frontal Cortex

Fascinating post by Jonah Lehrer about colors and problem solving

2 key points:

1.  different colors stimulate different types of thinking… red for analysis, blue for creativity

2.  relaxation is key to innovation… as Tessy Britton blogged before (here) there is a critical link between emotional states and creative problem solving.  People do, in fact, need to be “in the right mood” to be effective innovators… so if you want to be an emotionally intelligent organization or school, get the feeling right!!

This guy’s blog is GREAT for those neuroscience fans – check it out: The Color of Creativity : The Frontal Cortex

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